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Performance Marketing Analyst

Category: Home Office
School: Spring Education Group
Location: Los Angeles/Melrose, CA
Date Opened: Jun 13, 2022
Job ID: 13205-OTHLOC-CbBGVfw7

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Performance Marketing Analyst


Spring Education is searching for a talented analyst to assist with analyzing and reporting paid media performances. In this role, you will partner closely with the marketing team to offer strategic insight, and provide timely results reporting. Your work will have an impact given the importance of performance-driven acquisition in our overall business strategy. Our ideal candidate will be a self-motivated, and an independent problem solver who is excited to dive into the details.

This is a unique opportunity for a qualified candidate to be a part of our growing organization as we build in house marketing expertise. This role will have the opportunity to be a part of creating the impact that the internal marketing team has on the growth of the enterprise as a whole. 


Day-to day

  • Support in managing and optimizing paid search campaigns for our brick-and-mortar schools including constantly reviewing search terms, identifying areas for growth or cost saving, and ad copy or landing page test idea generation
  • Follow established performance metrics target with CPA or margin constraints, and apply to paid search strategies
  • Communicate and collaborate with internal marketing team members to deliver consistent marketing message for open house events, tours, info sessions, summer camps, and academic programs across all digital platforms
  • Tactically execute growth marketing strategies through paid search for new school or academic program expansions with directions or requests from senior management
  • Maintain performance marketing reporting and provide insights when necessary
  • Collaborate cross-functionally with internal teams on ad hoc projects

Essential Skills and Experience:

  • Bachelor's degree 
  •  A minimum of 3-4 years of experience in performance-driven digital marketing or acquisition marketing
  • Experience managing paid search campaigns (google ads, microsoft ads) and drive performance to meet business objectives
  • Knowledge or experience using automated bidding systems, i.e. Google smart bidding, SA360, Kenshoo, Marine, QuanticMind, or similar platforms
  • Ability to collect, summarize and present data associated with paid media performance
  • Experience working in a lead-gen business or education industry

Preferred experience 

  • Experience working directly or indirectly with vendors or agencies preferred
  • Experience partnering with local marketing or sales teams preferred
  • Experience with display, video or social media campaign management preferred
  • Ability to use Google Analytics and SQL to provide insights with metrics preferred


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