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Digital Marketing Coordinator

Category: Home Office
School: Spring Education Group
Location: West Chester, PA
Date Opened: May 14, 2024
Job ID: 6045

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Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.

Are you passionate about digital marketing and looking to make a significant impact in the education sector? We are seeking a driven Digital Marketing Coordinator to spearhead various strategic initiatives within our Early Childhood Education division. This role is perfect for someone who thrives on managing multiple projects, enhancing digital visibility, and crafting compelling email marketing campaigns.

What You'll Do:
  • Enhance Online Presence: Take charge of our online directory listings, ensuring accuracy and consistency across platforms to boost our digital footprint.
  • Align Our Message: Work closely with internal and external teams to synchronize branding and messaging across digital ads and marketing channels.
  • Drive Email Campaigns: Execute dynamic email marketing initiatives, from list segmentation and content formatting to scheduling.
  • Data Management: Manage essential business and customer data exports from our CRM for use by external agencies.
  • Media Purchasing: Assist with digital media buying under the guidance of our Senior Marketing Manager.
  • Project Coordination: Keep projects on track, meeting deadlines and collaborating effectively across teams.

Who You Are:
  • Detail-Oriented: Your keen eye for details ensures accuracy and consistency in every task.
  • Communicative: You excel in articulating ideas and aligning team efforts across various marketing platforms.
  • Tech-Savvy: Proficient with email marketing tools and platforms, you're skilled in crafting engaging content that resonates with diverse audiences.
  • Organized: Exceptional organizational and time-management skills enable you to manage multiple projects seamlessly.
  • Data-Driven: Comfortable with CRM platforms and data management, you ensure the integrity and utility of business data.

  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • 2-3 years of experience in a marketing role.
  • Experience with platforms like Mailchimp, Constant Contact, or similar for email marketing.
  • Familiarity with HTML, Adobe Creative Cloud, Canva, or other design tools is a plus.

  • Career Growth - We believe our people deserve every opportunity to utilize and expand their knowledge and skills, and to share their passions. From our classrooms to shared services, our culture is one of continuous learning, mentorship, and professional advancement in our schools or across our network.
  • Full Medical, Dental, Vision, 401(k) with company match, Life, and Disability benefits package
  • Flexible Spending - Because health, childcare, and travel expenses can add up, we offer an FSA that allows for pre-tax dollars to cover medical, dependent care, and transit.
  • Student Tuition Remission - You help us create a world-class program for our students. We offer your children significant tuition remission to attend our schools to show our appreciation.
  • Continued education tuition savings through our University partners

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively "Company") is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.

Other details

  • Job Function: Home Office
  • Pay Type: Salary
  • Employment Indicator: Full Time
  • Required Education: Bachelor's Degree
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