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Paid Social Media Specialist

Category: Home Office
School: Spring Education Group
Location: Campbell, CA
Date Opened: Apr 30, 2024
Job ID: 5883

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Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.

Spring Education is seeking a Paid Social Media Specialist to take charge of analyzing and reporting on our paid media campaigns. In this role, you will work closely with the marketing team to provide strategic insights and deliver timely results that drive our performance-driven acquisition strategy. We are looking for a self-motivated, independent problem solver who thrives on detailed analysis and has a passion for digital marketing innovations.

Join our growing organization and play a pivotal role in transitioning our marketing analytics functions in-house. This is an exciting opportunity to influence the impact of our internal marketing team on the overall growth of the enterprise. For this remote position, candidates must be based in CA or PA.

Key Responsibilities:
  • Serve as the Subject Matter Expert (SME) for paid social media, offering insights on trends, best practices, and experimental campaign ideas for social media traffic.
  • Strategically set up, manage, and optimize SEG's paid social media campaigns across platforms including Meta, Instagram, and other key social media channels.
  • Provide detailed performance reports as needed, covering metrics such as spending, conversion rates (including leads and enrollments), Customer Acquisition Cost (CAC), and profit margins.
  • Analyze the entire acquisition funnel, from paid traffic to lead generation performance and ultimately to student registration or enrollment rates.
  • Collaborate cross-functionally to ensure accurate tracking and data collection for all paid campaigns.
  • Research and propose strategies for expanding our presence on social media platforms.

Essential Skills and Experience:
  • Bachelor's degree in Marketing, Business, or a related field.
  • A minimum of 3-4 years of experience in performance-driven marketing, specifically with a focus on paid social media.
  • Proven track record in managing and optimizing paid media campaigns, with a strong understanding of Meta platform setups and tracking.
  • Proficiency in using Google Analytics and data visualization tools to gather, analyze, and present performance data to senior management.

Preferred Experience:
  • Experience in the education industry or a lead-generation business.
  • Demonstrated ability to work effectively in a collaborative, cross-functional team environment.

What We Offer:

We offer a comprehensive benefits package to our full-time employees, including:
  • Health, vision, and dental benefits
  • Paid holidays and sick days
  • 401(k) plan with company match
  • Employee referral bonus
  • Student tuition discount

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively "Company") is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.

Other details

  • Job Function: Home Office
  • Pay Type: Salary
  • Employment Indicator: Full Time
  • Min Hiring Rate: $70,000.00
  • Max Hiring Rate: $90,000.00
  • Required Education: Bachelor's Degree
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