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Performance Marketing Analyst

Category: Home Office
School: Spring Education Group
Location: Campbell, CA
Date Opened: Apr 30, 2024
Job ID: 5884

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Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.

Spring Education is searching for a talented analyst to assist with analyzing and reporting paid media performances. In this role, you will partner closely with the marketing team to offer strategic insight, and provide timely results reporting. Your work will have an impact given the importance of performance-driven acquisition in our overall business strategy. Our ideal candidate will be a self-motivated, and an independent problem solver who is excited to dive into the details.

This is a unique opportunity for a qualified candidate to be a part of our growing organization as we bring marketing analytical functions in-house from the current work being performed by our outside agencies. This role will have the opportunity to be a part of creating the impact that the internal marketing team has on the growth of the enterprise as a whole.

For this remote position, candidates must be based in CA or PA.

Day-to day
  • Support in managing and optimizing paid search campaigns for our brick-and-mortar schools including constantly reviewing search terms, identifying areas for growth or cost saving, and ad copy or landing page test idea generation
  • Follow established performance metrics target with CPA or margin constraints, and apply to paid search strategies
  • Communicate and collaborate with internal marketing team members to deliver consistent marketing message for open house events, tours, info sessions, summer camps, and academic programs across all digital platforms
  • Tactically execute growth marketing strategies through paid search for new school or academic program expansions with directions or requests from senior management
  • Maintain performance marketing reporting and provide insights when necessary
  • Collaborate cross-functionally with internal teams on ad hoc projects

Essential Skills and Experience:
  • Bachelor's degree
  • A minimum of 3-4 years of experience in performance-driven marketing
  • Hands-on experience with paid media campaign management, optimization, analysis, and performance reporting
  • Experience with Google Ads, MS ads, GDN, GMP setup and tracking
  • Experience to gather, report out, and summarize the performance to senior management
  • Experience using Google Analytics, and other Data Visualization tools

Preferred Experience:
  • Experience working in a lead-gen business or education industry
  • Experience working in a highly collaborative and cross-functional environment

What We Offer:

We offer a comprehensive benefits package to our full-time employees, including:
  • Health, vision, and dental benefits
  • Paid holidays and sick days
  • 401(k) plan with company match
  • Employee referral bonus
  • Student tuition discount

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively "Company") is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.

Other details

  • Job Function: Home Office
  • Pay Type: Salary
  • Employment Indicator: Full Time
  • Min Hiring Rate: $70,000.00
  • Max Hiring Rate: $90,000.00
  • Required Education: Bachelor's Degree
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