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Vice President of Enrollment

Category: Home Office
School: Spring Education Group
Location: West Chester, PA
Date Opened: Apr 10, 2024
Job ID: 5535

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Spring Education Group is a multi-brand education network of superior private school institutions spanning infant care through high school. The network (currently composed of approximately 220 schools) brings together some of the best private school programs in the country, with proven track records educating children through unique and carefully crafted curricula.

The Vice President of Enrollment for Independent K-12 (IK12) Schools is accountable for generating new student leads and driving the effective conversion of those leads to enrollment. The Vice President of Enrollment oversees a team of Enrollment Directors, Coordinators and Marketing professionals located at multiple campus sites across the United States.

We are seeking a dynamic individual who embodies entrepreneurial spirit and is capable of spearheading initiatives that drive growth and innovation. This role requires adeptness in crafting and implementing scalable business processes while fostering a culture of adaptability and continuous improvement within the organization. The ideal candidate will thrive in an environment where they can effect meaningful change, shaping both operations and business culture to achieve strategic objectives. The Vice President of Enrollment reports to the Division President for this school group consisting of 13 private school brands across nine states.


  • Develop, maintain and optimize the inquiry-to-new enrollment conversion process
  • Develop and maintain new enrollment goals and budget for the Division
  • Collaborate with Marketing partners to optimize marketing strategy and new lead performance

Leadership and Culture Development:
  • Manage with defined roles, KPIs and accountability
  • Create and deliver professional development programs for Admissions Directors and Admissions Representatives
  • Build and ensure compliance with processes and systems
  • Cultivate a transparent, data-informed culture focused on results

Staff Management and Development:
  • Understand and forecast future staffing needs and oversee the talent acquisition process
  • Develop onboarding programs and ensure successful completion for new employees
  • Implement retention strategies for high-quality staff and handle escalated employee issues appropriately

  • Manage all aspects of the admissions inquiry process for a network of independent K-12 private schools
  • Monitor team and process effectiveness through KPI tracking
  • Continuously optimize inquiry conversion activities
  • Identify areas of opportunity and design and conduct training and team development
  • Implement and maintain sales and lead conversion best practices, including real-time feedback and clear, aligned and measurable goals
  • Maintain and promote an in-depth understanding and robust usage of the CRM system
  • Actively problem-solve by working through the organization when necessary
  • Develop and deliver accurate enrollment forecasts
  • Prioritize team's activities in line with company goals and objectives
  • Regularly review marketing results and collaborate with internal partners to optimize marketing efforts
  • Foster a results-oriented, adaptable operating culture
  • Build strong relationships with heads of schools and other leadership partners


  • A minimum of five (5) years of successful operational experience with profit/loss accountability in a sales or lead conversion environment
  • A minimum of five (5) years of management experience
  • Bachelor's Degree in business, education, or related discipline; Master's Degree preferred.
  • Proven track record in managing high ticket conversion operations
  • School-based leadership experience is a plus

  • Exceptional leadership and staff development skills
  • Adaptability in a fast-paced and evolving environment
  • Track record of driving organizational change
  • Track record of creative problem solving
  • Strong lead conversion expertise
  • Track record of effective use and stewardship of data
  • Excellent communication skills
  • Strategic and decisive mindset with the ability to manage priorities effectively
  • Knowledge of managing multi-site operations from a central location.

Communication & Interpersonal Skills:
  • Ability to present and communicate clearly and concisely to all levels of professionals, including Senior Leadership.
  • Exhibits interpersonal skills for creating productive working relationships with various stakeholders
  • Demonstrated ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they arise
  • Remain accessible and responsive to all members of the SEG community
  • Use technology systems to communicate with members of the SEG community effectively

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively "Company") is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.

Other details

  • Job Function: Home Office
  • Pay Type: Salary
  • Employment Indicator: Full Time
  • Travel Required: Yes
  • Required Education: Bachelor's Degree
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